In Memory of Priscilla Gould


It is with a saddened heart that I must share the loss of yet another dear United Way friend and colleague, Priscilla Gould of Eugene, Oregon. Priscilla passed away on September 29, with her husband Jon Stout by her side, after a brief battle with cancer.  For 22 years (1990 -2012), Priscilla served as the Executive Director of the United Way of Lane County, covering the environs of Springfield and Eugene, Oregon. She began her United Way career in the early 1980’s leading resource development efforts in Tucson, Arizona.
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In addition to many achievements in her local community, Priscilla served numerous terms on the National Professional Council, representing small to mid-sized United Ways. In 2000, she was invited as one of just 21 national staff and volunteers to serve on the Task Force on Strengthening the United Way System, whose recommendations dramatically transformed the network towards a focus on community impact. And In 2011, she led the United Way of Lane County to become one of 10 Mobilization Markets focused on making progress on financial stability. After leaving United Way, Priscilla continued to serve as a volunteer and board member in her community on issues of homelessness and healthcare philanthropy as well as with her church.  
Priscilla will be long remembered, in her community and elsewhere, as a smart and amazing leader who led with sharp purpose, quiet determination, and a genuine spirit of humility and generosity.
A memorial service will be held on Saturday, December 9 at 11am, First Congregational Church of Eugene, 1050E. 23rd Ave. Eugene, OR.   A full obituary is not yet available.

​Barbara Edmond, UW NEXT Board Chair
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Alexandria, VA 22314

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United Way NEXT’s Commitment to Diversity, Equity, Inclusion, and Belonging
United Way NEXT harnesses the passion and experience of current and former United Way professionals for the betterment of each other, the United Way network, and our communities. In achieving this purpose, we aim to create member experiences that enhance a sense of value and belonging by:
  • Embracing the broadest possible view of diversity;
  • Valuing the visible and invisible qualities that make each of us who we are;
  • Believing that every person brings unique perspectives and experiences;
  • Ensuring that the interwoven threads of diversity, equity, inclusion, and access are at work to enhance our members’ experience of belonging;
  • Pledging to hold ourselves accountable for cultivating a culture of belongingness in our various programmatic efforts. 
This ongoing journey requires our United Way NEXT staff, board, committees, and members to embrace intentional behaviors and actions to make it happen! Join us as we ensure every person in every community belongs.

Board approved – 9/11/2023