UW NEXT 35th Anniversary campaign

In honor of our 35th anniversary, we're launching a movement centered on gratitude, connection, and the people who helped us find our place in the United Way network! Join us in celebrating the power of belonging by sharing your story and lifting up those who shaped your journey 💙

Ready to be part of something meaningful? Join the challenge, make a tribute, and help us celebrate 35 years of connection!

How it Started

The 35th Anniversary Challenge began with one powerful question at our 2024 Board Retreat: “Who made you feel like you belonged in the United Way family?”

Board member Jeffrey Wilcox invited each person in the room to reflect on the individuals who helped shape their United Way journey and to make a $350 tribute gift in their honor.

“As a board of directors, if we’re going to celebrate belongingness, we need to honor those who made us feel like we belonged,” Jeffrey said. “Let’s not wait to make memorials, let’s make tributes now.”

Inspired by this moment, the UW NEXT Board committed to raising $35,000 to celebrate 35 years of connection and impact. Marketing Work Group Chair Neil Parekh quickly offered to help launch a social media campaign to carry this spirit of gratitude across the entire network.

Now, we're inviting you to join the effort by making a tribute, sharing your story, and honoring the people who helped you feel like you belong!

Join the Challenge

This is your opportunity to celebrate the people who made you feel like you belong!

Take a moment to reflect on your United Way journey. Was there someone who inspired you, supported you, or helped you find your place in the UW network? Now’s your chance to say thank you and encourage others to do the same!

Share your story:

  • Post on Facebook, Instagram, or LinkedIn and tell us what the phrase “I’m proud to be a United Way NEXT member and share a profound sense of purpose and belonging” means to you.

  • Tag the individual(s) who helped you feel like you belonged, and invite them to join in!

  • Use our hashtag #YouBelongInNEXT and be sure to tag UW NEXT:

  • Add a photo or video to your post and use our custom #CheersTo35Years frame for an extra festive touch!

Feeling inspired? Consider making a tribute gift in their honor to help us reach our $35,000 anniversary goal!

Make a Tribute

Every tribute gift is a powerful reminder of the relationships, memories, and milestones that make the United Way network so meaningful. These contributions honor the individuals who helped shape your journey and support the future of United Way NEXT!

Want to see the incredible tributes we’ve received so far? Take a look at the incredible United Way professionals that have already been recognized on our 35th Anniversary Tribute Wall.

Whether you give $350, $35, or any amount that feels right, your support helps us continue building this diverse and inclusive community!

Ready to make a difference? Make your 35th Anniversary Tribute today!